You have registered a trademark – what now?

How do you maintain a trademark?

The maintenance of a trademark involves, among other things, that you actively monitoring and reacting if someone else tries to use or register an identical or mistakable trademark by opposing the application. If you do not respond to other people’s use and registration, you risk that your exclusive right disappears or is diluted. In the worst case, you risk that potential customers can no longer distinguish your brand from your competitors.

A registered trademark and the use of ® indicates to competitors that you have an exclusive right, and in many cases, it acts as a stamp of quality for consumers.

When should you react if your trademarks are violated?
The earlier a potential violation is identified, the easier and cheaper it is to enforce your rights. A trademark monitoring service can help you quickly spot potential violations.

Set up the monitoring process

At Lund Elmer Sandager, we offer a trademark service that includes monitoring setup, making violation analysis and preparing reports with recommended enforcement steps – all for a fixed annual fee, so you have budget security.

Want to hear more?

If your trademark service sounds like something for you and your company, contact partner Torsten Hylleberg for a non-binding talk about your options.