Lund Elmer Sandager and Pihr Enter Strategic Partnership to Strengthen HR Compliance and Legal Support

The collaboration unites Pihr’s innovative pay equity software and data-driven solutions with Lund Elmer Sandager’s recognised expertise in employment law, corporate law, and business advisory services and consolidates Lund Elmer Sandager’s position as a leading Danish firm continuously integrating intelligent software in its services. Together, they will provide companies in the Nordic region with an integrated offering that ensures pay equity processes are both efficient and legally sound.

“As regulations become increasingly complex, businesses need support that combines technology and legal expertise,” said Magnus Drogell, Founder & CEO of Pihr. “Our goal has always been to provide systems that drive compliance, transparency, and fairness. By partnering with Lund Elmer Sandager, we can offer clients both advanced digital solutions and the legal guidance they need to navigate evolving requirements.”

For Lund Elmer Sandager, the partnership reflects its commitment to supporting businesses in adapting to new regulatory landscapes. “We see this collaboration as a natural extension of our advisory role” said partner Michael Møller Nielsen, who heads Lund Elmer Sandager’s employment practice. “Organisations are under pressure to ensure compliance in areas such as equal pay, workplace diversity, and employee rights. By working alongside Pihr, we can deliver a unique value proposition where law and technology intersect, helping clients achieve both compliance and operational excellence – and remove some of the very heavy manual workloads from HR’s desk releasing time to more profitable and human oriented tasks.”

The initial focus of the partnership will be on addressing key challenges such as:

• Pay transparency – Helping companies prepare for and comply with the EU Pay Transparency Directive coming in 2026.
• Regulatory compliance – Providing a framework to ensure HR practices meet national and international labour standards.
• Workplace fairness and equality – Supporting businesses in creating transparent, fair, and inclusive work environments.
• Risk assertion – Integrate solutions assisting in avoiding disputes and promoting pay equality.

Clients will benefit from joint initiatives, including co-hosted webinars, tailored advisory services, and integrated software solutions and the partnership’s easy to go to people. By combining Pihr’s technology with Lund Elmer Sandager’s legal insights, the partnership will offer organisations practical, scalable solutions to manage Danish compliance proactively.

“This partnership is about building trust and resilience in the workplace,” said Magnus Drogell. “Together with Lund Elmer Sandager, we are creating a comprehensive solution for HR organisations, pay equity leaders, and executives who want to stay ahead of compliance challenges while fostering sustainable and transparent business practices.”

“Compliance is in many organisations considered a sunk cost without adding benefits to the commercial development of enterprises” Michael Møller Nielsen reflects. “By adding Pihr to its portfolio of partners Lund Elmer Sandager broadens its scope of advisory services integrating IT solutions easing the daily activities of clients enabling them to release time to tasks creating value.”

Both organisations emphasise that the partnership is designed as a long-term strategic collaboration. Over the coming months, Pihr and Lund Elmer Sandager will launch a series of knowledge-sharing initiatives and joint services to support organisations across Denmark and the wider Nordic region.

About Pihr

Pihr is a leading provider of HR technology solutions that help organisations streamline processes, ensure compliance, and promote workplace equality. Its software platform delivers advanced insights into salary data, enabling companies to build transparent and compliant practices. Read more about Pihr Pay Equity software.

About Lund Elmer Sandager

Lund Elmer Sandager is a full-service Danish law firm with a strong tradition of providing high-quality legal advice across corporate law, employment law, M&A and general business advisory. With a focus on client success and long-term value, the firm serves businesses across industries with practical, solution-oriented legal support.